Samsung Electronics Co., Ltd. announced the Samsung Galaxy S25 Ultra, Samsung Galaxy S25+, and Samsung Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Samsung Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. A customised Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI[1] and superior camera range and control with Galaxy’s next-gen ProVisual Engine.
“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Samsung Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”
Samsung Galaxy S25: Our Most Intuitive and Effortless Mobile Interactions Yet
With One UI 72, the Samsung Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalised AI experiences with privacy controls at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.
AI agents with multimodal capabilities enable Samsung Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search[2] make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.
With Samsung Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.
Samsung Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.
Just press and hold the side button to activate Gemini and perform seamless interaction across compatible Samsung and Google apps, plus other compatible third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.
These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity and creativity. Samsung Galaxy S25 keeps calls organised with Call Transcript[3] and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch between applications. Drawing Assist[4] unlocks fresh ways to bring ideas to life through combinations of sketches, text or image prompts.
Hyper-personalised Experiences with Privacy Secured
In the era of AI, personalisation goes hand-in-hand with privacy. On Samsung Galaxy S25, the Personal Data Engine[5] powers personalized AI features by safely analysing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief[6], which proactively offers suggestions accessible via Now Bar[7] on the lock screen. All personalised data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience.
Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra layer of device safety designed for the age of AI and hyperconnectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.
Samsung Galaxy S25: Galaxy’s Most Powerful Performance Ever
The Samsung Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy. With unique customisations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU[8] and 30% in GPU compared to previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device, including previously cloud-based AI tasks such as Generative Edit[9].
Samsung and Qualcomm Technologies worked together to customise the Snapdragon® 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler11 to achieve a 40% improvement12 in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.
Snapdragon® 8 Elite for Galaxy is also equipped with Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.13
All intense device usage and AI processing run smoothly thanks to improved heat dissipation structure with 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.
Samsung Galaxy S25: Unleashing Truly Pro Creation
The Samsung Galaxy S25 series delivers ultra-detailed shots at virtually every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP Ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy.
10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in virtually any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S2514. Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in virtually any scenario.
Samsung Galaxy S25 also introduces a range of tools once limited to specialised software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser[10] simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down.
For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW[11]. Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.
Portrait Studio[12] has also been enhanced, allowing users to create personalised avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering filmlike aesthetic for their photos and videos.
Durable Design Embracing a More Circular Approach
The Samsung Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Samsung Galaxy S25 Ultra refines this essence into the slimmest and lightest Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.
Samsung Galaxy S25 Ultra features titanium and Corning® Gorilla® Armor 2 helping to ensure every day performance.[13]
Combined with seven generations of OS upgrades and seven years of security updates[14], the Galaxy S25 series ensures a reliable and optimised performance over a longer lifespan.
For greater peace of mind, Samsung Care+ offers comprehensive benefits such as Mobile Refresh or a device swap, ensuring added comfort for Galaxy users.
The Samsung Galaxy S25 series will be available for pre-order from 23 January and will be in stores from 14 February. Samsung Galaxy S25 Ultra will be available[15] in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Samsung Galaxy S25 and Samsung Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.
For more information about the Samsung Galaxy S25 series, please visit: Samsung Newsroom Australia, SamsungMobilePress.com or Samsung.com/au/.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom Australia at news.samsung.com/au/.
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[1] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties. Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage..
[2] Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.
[3] Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.
[4] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[5] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analyzed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognizes select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyzes Samsung native applications.
[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection
[7] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.
[8] AP performance improvements compared to Galaxy S24 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.
[9] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[10] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
[11] Expert RAW can be downloaded from the Galaxy Store. The app is available on Galaxy S20 or later models.
[12] Portrait Studio feature for Photo Assist requires a network connection and Samsung Account login. Editing with Portrait Studio results in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[13] Compared with Corning® Gorilla® Armor on Galaxy S24 Ultra.
[14] Galaxy S25 series will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.
[15] Colors may vary by market and network provider.
