Australia’s Red Bull Racing ESports team has picked up a new sponsor in HyperX, who will be the official peripheral partner for the team. This means that HyperX will be providing their usual high-quality gaming headsets, keyboards, and mice for use in their gaming setups. You can read more in the press release below:
Australia – April 28, 2021 – HyperX, a leading gaming peripheral brand, today announced it is joining forces with the Red Bull Racing Esports team as the Official Peripheral Partner. Red Bull Racing Esports will have access to HyperX’s market-leading gaming mice and keyboards and award-winning Cloud headsets for training and competitions, providing a competitive edge for their players and taking their esports racing to the next level. As part of the partnership, HyperX branding will be featured on the team kit and in-game livery of the team cars.
HyperX has built a reputation among gaming communities around the world by creating quality peripherals that enhance the gaming experience and provide comfort and customization, enabling pro players to stay sharp and focused whether a race lasts for 30 minutes or six hours.
“Red Bull has been a longstanding partner of HyperX, whether running LIVE arena tournaments or competitions, so it was a natural progression to expand our partnership to include sponsorship of the Red Bull Racing Esports team,” said HyperX. “We also see a lot of synergy between our brands as Red Bull ‘gives wings’ to people and ideas. HyperX is driven by the passion to shape the culture of gaming and empower each individual to achieve their best.”
The HyperX line of Cloud gaming headsets not only offers top-quality audio, ensuring Red Bull Racing Esports drivers don’t miss out on crucial information, but are also lightweight and feature HyperX’s signature memory foam found within the earcups and headbands to guarantee comfort and adaptability.
“We are incredibly proud of the growth and success of our esports team, which is, in turn, enabling us to partner with other market leaders in this space,” said Oliver Hughes, chief marketing officer, Red Bull Racing Honda. “Competing in such a wide variety of sim racing series relies on maintaining absolute focus and concentration during training and competition. Our drivers process a huge volume of audio and visual information incredibly quickly and need to react in an instant without distraction. Having the right peripherals is crucial and our new partnership with HyperX will enhance the audio experience and competitiveness of our sim racers.”
We wish the Red Bull Racing ESports team all the best of luck with their future competitions and partnership with HyperX… Lucky ducks.
